If you’re still asking yourself why you need a social media marketing plan hopefully this will help you figure it out.  Below is a screenshot of a conversation that took place on Facebook recently, where someone was looking for a referral to a plumber:

Now, think about the fact that these conversations are taking place online every day and that if you had a credible presence in the social media world it would make it easier for your customers to refer you.  The lady making the referral should have been able to simply send a link to your Twitter or Facebook page where her friend could quickly connect to you.  If you had a social media marketing strategy you’d be part of the conversation instead of hoping people remember you.

Don’t let lack of diligence on your part be the reason you fail to take advantage of social media marketing.  Just do it!

Click the link below to download and read a white paper on why social media marketing is important, and how you can quickly adopt an effective social media marketing strategy now!

The Marketing Makeover, How Successful Businesses are “Rebooting” their Marketing for Today’s Economy