“You do not pay the price of success, you enjoy the price of success.” – Zig Ziglar

Price is almost never the true of objection to whether to make a purchase. We have all seen something we wanted, found a way to come up with the money if we wanted it bad enough, and even rationalized the utility of having it in order to justify our decision to make the purchase. So, typically, price is not the reason you decide not to buy. It’s value.

The only problem is many opportunities that come our way are lost if we don’t see an immediate value in it. This is especially true when it comes to investing in our businesses. Just as in the case of an impulse decision to buy something we want, that gets justified later through whatever mind games we put ourselves through, we often engage in the same games when it comes to making the decision not to make a purchase.

If you are one who likes to be honest with yourself try applying an honest process to all of your purchasing decisions, and especially those you on investing in your business. Here’s a process I recommend that you follow sincerely:

1) Get all the information about the thing before attempting to make a decision to invest or not invest.

2) Investigate and ask questions to clarify how you would benefit in your business if you did choose to make the investment.

3) Evaluate the value you will receive from the investment before you consider the cost.

4) Evaluate the cost only in light of the value the investment will return and not just on what you will be out of pocket today.

Once you have completed the process you will find that coming up with the financial resources will become easier because if you believe the purchase should be made there is almost always a way to figure out the financing.

If you apply this process to decisions to invest in your business you will find yourself missing fewer opportunities, and if you apply it in your decision to make purchases in your personal life you’ll have the financial resources to invest in your business.