Most business professionals I talk to know what it means when we say that content is king on the Internet. They understand the value of having a well written blog, or a column in an online newspaper. Where most of them lose the connection is how to come up with ideas for their content plan. The truth is it is simpler than any other part of our marketing plan.
Opportunities abound for you to get your business exposed on the Web. One overlooked resource is offered by Google in the form of a Google Places listing. Your Google listing is free and when “claimed” by you, shows up in search engine results on Google as people search for keywords related to your industry.
I’ve been having a recurring discussion recently with people everywhere about whether “job security” is myth or reality. I think at one point in history is was reality, but as we have seen, life’s paradigm has a tendency to shift as time passes. But, I think this question really is the wrong one to focus on. The real quest should not be for job security, but for income security instead.
Not having time has never been a good excuse for failing to do things that advance the growth of your business. I hear business people all the time complaining about not having time to follow up with people they meet, not having time for social media marketing, not having time for anything other than what they are already doing. It makes me wonder how they became entrepreneurs, because sharp business people find time not excuses.
We make choices every day that result in specific consequences. Some of those consequences are perceived by us as positive, and some negative, but there’s always a consequence that follows the choices we make.
How many times a day do you and your colleagues refer to customers you are seeking to have buy your products and services as “leads” or “prospects”? How often do you refer to bring a new customer on board as “closing a sale”? I have found that these phrases are an impediment to the process of growing your business, because they create negative energy where a positive environment should be emerging.
I’m going to go out on a limb and suggest to businesses that they should stop “marketing” and “advertising” to consumers. That’s a pretty bold statement coming from someone who has created an integrated social media marketing system for small business owners to reach local consumers.
I love the way the entrepreneurial mind operates. People come up with great ideas all the time. I wanted to share this one because it highlights how taking the time to think about novel uses of technology can benefit business, humanity, the and the environment in a non-partisan way.
Entrepreneurs face many challenges in the process of taking a creative idea from dream to reality. In fact, it sometimes seems like adversity is everywhere once you decide to take the entrepreneurial leap of faith. Continue reading
Apple sold $146 million iPhones the first week they came out, not because they decided what they wanted to sell and then forced it down the customer’s throat. They sold like hotcakes because they gave their customers what they wanted and the market responded with enthusiastic interest.
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