Last week, I gave some suggestions about how to get ideas for quality content to share with your future customers (notice I didn’t call them prospects or leads – I hate those terms).
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Google TV: It’s Coming To A Computer Near You!
Anyone who couldn’t see this coming simply doesn’t have an I.Q. Google has just announced it’s intention to launch a new TV service that will feature live and on demand television, but on the Web. This service will compete directly with cable television in a variety of markets once it begins rolling out.
Posted in Business & Entrepreneurship
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The Bold New Economy
As I prepare to launch a new social media marketing workshop and continuing education program I am reminded of just how apt the title “Bold New Economy” is in describing some of the exciting things that continue to come our way, especially on the Web.
Posted in General Interest
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Where Do I Get Content Ideas?
Most business professionals I talk to know what it means when we say that content is king on the Internet. They understand the value of having a well written blog, or a column in an online newspaper. Where most of them lose the connection is how to come up with ideas for their content plan. The truth is it is simpler than any other part of our marketing plan.
Posted in Business & Entrepreneurship
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Why You Must Claim Your Google Places Listing
Opportunities abound for you to get your business exposed on the Web. One overlooked resource is offered by Google in the form of a Google Places listing. Your Google listing is free and when “claimed” by you, shows up in search engine results on Google as people search for keywords related to your industry.
Posted in Business & Entrepreneurship
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The Illusion of Safety in Employment.
I’ve been having a recurring discussion recently with people everywhere about whether “job security” is myth or reality. I think at one point in history is was reality, but as we have seen, life’s paradigm has a tendency to shift as time passes. But, I think this question really is the wrong one to focus on. The real quest should not be for job security, but for income security instead.
Posted in Business & Entrepreneurship
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Outsourcing Your Marketing Administration
Not having time has never been a good excuse for failing to do things that advance the growth of your business. I hear business people all the time complaining about not having time to follow up with people they meet, not having time for social media marketing, not having time for anything other than what they are already doing. It makes me wonder how they became entrepreneurs, because sharp business people find time not excuses.
Posted in Business & Entrepreneurship
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Choices Have Consequences, And That’s A Good Thing
We make choices every day that result in specific consequences. Some of those consequences are perceived by us as positive, and some negative, but there’s always a consequence that follows the choices we make.
Posted in Personal Growth
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Call Them As You Wish To See Them
How many times a day do you and your colleagues refer to customers you are seeking to have buy your products and services as “leads” or “prospects”? How often do you refer to bring a new customer on board as “closing a sale”? I have found that these phrases are an impediment to the process of growing your business, because they create negative energy where a positive environment should be emerging.
Posted in Business & Entrepreneurship
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The Art of Marketing Without Marketing
I’m going to go out on a limb and suggest to businesses that they should stop “marketing” and “advertising” to consumers. That’s a pretty bold statement coming from someone who has created an integrated social media marketing system for small business owners to reach local consumers.
Posted in Business & Entrepreneurship
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